Voice

A consolidated profile including several sources, all handled by the same person, media or brand.
Example: Rolex includes:  Instagram URL, Facebook URL, Twitter URL

Voice Types

• Media: Any content published by a third party and written by a journalist, team, freelancer, etc. It can have sources in print, online and social.
• Influencers: Any content published by a person who is not a celebrity (models, bloggers etc). It can have sources online and social.
• Celebrities: Any content published by a person who is well known outside of the industry for something not FLB related (ex: sportsmen, actors, singers…).
• Owned media: Any content published by the brand itself.
• Partners: A legal entity publishing content about another legal entity.

Influencer Tiers

• Micro: under 100K followers on all channels
• Mid-tier: up to 100K to 500K followers in at least one channel
• Macro: up to 500K to 2M followers in at least one channel
• All-Star: over 2M followers in at least one channel

Source: A physical or digital medium such as a magazine, Online URL, Social Account URL
Example: https://instagram.com/rolex OR Vogue - USA

Channels

• Print: Editorial, Advertising
• Online: Online Media, Blogs, Galleries
• Social: Instagram, YouTube, Twitter, Facebook, TikTok. Coming soon: WeChat, Weibo, Douyin, RED, Bilibili

Placement

• Online:  Any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it’s counted once. If it appears in different media, it can be counted several times.
• Social: any post from Instagram, YouTube, Twitter, Facebook, TikTok, Wechat, Weibo, Bilibili, Douyin and RED is counted as a placement. 
• Print: any article is a placement.

Metrics

•  Number of Placements: Total number of individual placements (article on print and online media, post for social media)
•  Potential Reach: the sum of the potential audience of each unique source over the period analyzed.
  
  
•  Print: the potential audience is the maximum circulation over a chosen period. We do not use readership because even though magazines are read by several people, it’s hard to know how many. 
• Online: calculated based-on monthly unique visits obtained on SimilarWeb. For online "portals" and "search engines", we apply a correction to remove the traffic not coming to access content but just to use the search engine.
• Social: relies on followers for Instagram, Twitter and TikTok, fans for Facebook, and subscribers for YouTube.

Reporting

• Monetary ratio: it is a metric used in Insights to measure the efficiency of a brand's marketing efforts. It is calculated by dividing the totale Media Impact Value (MIV) by the total marketing spend. A higher Monetary Ratio indicates a more efficient use of marketing resources.
• Page Ratio: it is a metric used in Insights to measures the percentage of a brand's total media impact value that comes from a single page or source. A higher Page Ratio indicates that a significant portion of a brand's impact is coming from one particular source.
• Page Occupation: this refers to the space occupied by a brand or product in a print media article. It's a key factor in calculating Media Impact Value (MIV).
• Engagement Rate: this is a metric used to assess how audiences interact with content, campaigns or brands across various platforms.
• Advertising Value: it is a metric used in public relations to estimate the monetary value of earned media coverage by comparing it to the cost of purchasing the equivalent space or airtime in advertising.
• Editorial Value: it refers to the estimated monetary value of editorial coverage. It's calculated based on the equivalent of all the editorial credits in total pages (space occupied on the page).
• Monograph placements: it refers to a page that is entirely dedicated to a single brand or product. It's a full-page editorial or advertisement that focuses solely on one brand, providing a high level of visibility and impact.
• Full page placements: it refers to any coverage that takes up an entire page in a publication. This could include a mix of different brands or products, or a single brand or product that occupies the whole page.