Media Impact Value (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. 

At Launchmetrics, our methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

MIV and Media Impact Value are both registered trademarks in the U.S. and in the European Union. The MIV and Media Impact Value trademarks are owned by Launchmetrics.

Please find our MIV one Pager HERE 

Please find our date MIV Guide HERE 

Interested in learning more about MIV and it's Evolution? Click here to find out more!