Introduction
At Launchmetrics we monitor content across different channels: online media and blogs, social networks and printed media (magazines and newspapers).
Our panel covers more than 37k online medias and blogs, more than 800k social accounts across Instagram, TikTok, Facebook, YouTube, Twitter/X, Weibo, WeChat, Douyin, RED and Bilibili and more than 2.2k print titles and 8k print supplements.
As long as a specific media or social account is part of our panel, we can track almost all the content that is published, however there are some exceptions. Find below more information about the content type restrictions we have.
As always, if any specific source is not part of our panel, don’t hesitate to contact our team and we’ll look into it.
For Print we are able to monitor editorial, advertorial and advertising contents in the print titles from our Core Panel, which includes National Print Versions of Magazines and Newspapers.
All print content is tracked by applying our methodology that has been studied and curated to provide relevant value to our clients especially within the FLB context.
Based on our Methodology, we are used to not considering Catalogs, Books or Online Versions of the magazines as part of our panel.
Timing and Frequency
For print content the timing depends on multiple factors, as our team needs to acquire the magazines, process them and do the data checks and enrichments. These timings can vary depending on different factors, you can find more information here: https://help.launchmetrics.com/discover-coverage-miv/print-timing
Online
For Online content we are able to monitor any article that is published and publicly available on any media from our Online Panel. This includes gallery content, both the images and the text from the slides.
We do not monitor forums, comments on articles or other similar types of user generated content.
Some medias publish agency articles (press releases from press agencies) that are not listed in any publicly available URL, in those cases our crawlers may not be able to retrieve the content.
Articles that are behind a paywall are not monitored by default. We monitor paywalled content on a limited list of medias. For more information on the paywalled content you can check this article: https://help.launchmetrics.com/coverage-content/paywalled-content-in-launchmetrics-platforms
Content such as e-books or digital magazines (for example Issuu) is not part of our scope.
Also, content that is only available via PDF is not available.
In most cases if a media is only available via an App is also out of our scope.
Timing and Frequency
Online content is monitored automatically, 24/7. Our crawlers retrieve the new content at regular intervals during the day, with a dynamic frequency that it’s adjusted for each url, that can go from a check every 2 minutes to once every 24 hours.
Monitored articles are available in the Launchmetrics tools shortly after monitoring. Depending on the frequency, especially on medias that don’t publish a lot of content, there may be a slight delay between the article publication and the moment where the article is available on the platforms.
Social
For social networks we monitor the content from different social networks, the content available changing from one network to another depending on the restrictions and conditions allowed by each network owner. The social monitoring works automatically, 24/7, but it’s subject to more restrictions as the account owners can set up limitations and the network owner can also limit the data that is available to monitor.
“Dark Posts”
Some social networks can provide a type of content called “dark posts”. These posts are not published in the main timeline of the author account, but rather kept hidden and only available to a certain group of users. These posts can’t be monitored by Launchmetrics.
Recoveries
On some networks we can launch, under demand, a manual recovery to recover as many back posts as possible from the account, within certain restrictions defined by each network. These recoveries need to be launched manually by the Data Ops team on an account by account basis.
For Instagram we are able to retrieve any public post for any account that is part of our Panel.
This includes regular single posts, Instagram Reels, carousel posts and regular video posts.
Instagram Stories are available as an addon.
Collaborative posts can be monitored, but will be credited to the main account posting them, not to the collaborator.
Timing and Frequency
Instagram posts are retrieved at least once every 24 hours, with some accounts that are checked once every 12 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Instagram we can launch a recovery for the last 13 months.
TikTok
For TikTok we are able to monitor all posts from accounts that are part of our Panel.
Timing and Frequency
TikTok posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Tik Tok we can't launch a recovery of posts and are limited to the last 15 days we can recover when adding the account to our database.
For Facebook we monitor all public standard posts for accounts that are part of our Panel. Facebook Reels are currently not supported, so they are not available.
Timing and Frequency
Facebook posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Facebook we can launch a recovery for the last 13 months.
YouTube
For YouTube we can monitor all public posts from accounts that are part of our Panel.
This includes both regular video posts as well as YouTube shorts.
The YouTube shorts are monitored as regular YouTube posts, but the content is available.
Timing and Frequency
For YouTube the accounts are checked at minimum once every 90 minutes to once every 6 hours.
Recovery
For YouTube we can launch a recovery for the last 13 months.
Twitter/X
For Twitter/X we can monitor any post published by any of the 5k accounts that are part of our Twitter panel.
Timing and Frequency
For Twitter the accounts are checked at minimum once every 30 minutes to once every 12 hours.
Recovery
For Twitter/X we can't launch a recovery of posts and are limited to the last 4 days we can recover when adding the account to our database.
For Weibo we can monitor all public posts from accounts that are part of our Panel, but it does not include videos (e.g.) and long articles (e.g.)
Timing and Frequency
Weibo posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Weibo we can launch a recovery for the last 12 months.
Red
For Red we can monitor all public posts from accounts that are part of our Panel, including regular posts and videos.
Timing and Frequency
Red posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Red we can launch a recovery for the last 12 months.
Douyin
For Douyin we can monitor all public posts from accounts that are part of our Panel, both include posts and videos.
Timing and Frequency
Douyin posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Douyin we can recover the last 200 posts.
For WeChat we can monitor all public posts from accounts that are part of our Panel, but we can not monitor videos.
Timing and Frequency
WeChat posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Wechat we can recover the last 100 posts.
Bilibili
For Bilibili we can monitor all public posts (only video) from accounts that are part of our Panel.
Timing and Frequency
Bilibili posts are retrieved every 24 hours. On every check our system retrieves the new posts published since the last check.
Recovery
For Bilibili we can recover the last 200 posts.