How do I reset my Discover login password?

1. Navigate to “https://portal.launchmetrics.com/”
2. Click “Forgot” under the password field
3. Type in your email address that you provided to Launchmetrics to setup your account.
4. Click “Send Reset Link”

Please make sure you check your junk mail if you do not see your reset password email in your inbox. 

How do I add a new user account?

If you require a new user account please reach out to your Customer Success Manager, or our Support team (Support@launchmetrics.com). There are a few things that our team will need to know before setting up an account, it will speed up the process if you have these details at hand when requesting a user. 

1. Do you need an additional account, or will the new user be replacing an existing user. There may be a charge for an additional user if you have reached your seat limit.
2. What tenant does the user need access to. The tenant can be found at the top right hand corner of your screen:
   
   
   
3. Which feeds the user needs access to (if limited)
4. The Full name and title of the new user. 

What types of User Roles can be managed?

Within Discover there are 3 distinct User Roles that can be applied for your team:

Manager - This is the highest level of User Roles available, and provides full access to all features of Discover including:

• Access to all Discover Focuses & Feeds
• Manage which users can access Focuses
• Create Reports for Focuses they can access
• Tag or delete placements in Feeds they can access
• Manage Feeds in Focuses they can access
• Manage Newsletters in Focuses they can access.

The difference between a Manager and Contributor User Role, is the ability to ‘Manage which users can access Focuses’, known as the “Manage Allowed User” feature. Managers can do this, Contributors cannot. 

Contributor - This is the middle level of User Roles available, and provides full access to most features of Discover including:

• Access Focuses & Feeds which they have been assigned to by a “Manager” User Role
• Create Reports for Focuses & Feeds which they can access
• Tag or delete placements in Feeds they can access
• Manage Feeds in Focuses they can access
• Manage Newsletters in Focuses they can access

The difference between a Contributor and Manager User Role, is the Contributors inability to ‘Manage Allowed Users’ per Focus.

Viewer - This is the lowest level of User Roles available, and provides no editing rights to any features of Discover. Viewers are only able to:

• Access Focuses & Feeds which they have been assigned to by a “Manager” User Role
• Create Reports for Focuses & Feeds which they can access
   

Which Currencies, Languages, and Time Zones preferences can be set for my Discover site?

Currencies available for Media Impact Value within Discover Feeds & Reports are:

• United States Dollar 
• Euro
• British Pound
• Japanese Yen
• Chinese Yuan
• Australian Dollar

Users can set Discover feature Languages to:

• English
• French
• Spanish 
• Italian

Users can set Discover to all global Time Zone options.

Is currency determined at the user level, or tenant?

In Discover, the currency setting is saved at the tenant level. This means that users cannot change the currency of the Media Impact Value (MIV). The chosen currency at tenant level is taken into account for the other users of the tenant.

Why do I need to connect my Facebook account? And how to do it?

Connecting a Facebook account to Discover allows you to be able to see Facebook and Instagram content. This step is required in Discover to display your Meta content but no personal data will be stored or used by Launchmetrics. You can connect your Facebook account by clicking on your username. Please reach out to support@launchmetrics.com if you need assistance.

What is the Mentions API?

The “Mentions API” is specific to those users who are tracking Instagram Social Media mentions and would like to access Instagram profiles that are not monitored directly within Launchmetrics Social profile database. By connecting the exact Facebook account which manages a Brand's Instagram account, you can receive any tap-tagged mentions. If connected, these Instagram mentions will be shown within Discover Feeds with 0 Reach and 0 MIV values. For more information, please reach out to your dedicated Customer Success Manager or support@launchmetrics.com. You can also visit this Help Center article on the Mentions API.

How far back can I recover historical mentions for?

Within Discover Feed setups, historical mentions can be recovered. Users are only able to recover 3 months worth of data.

If your team requires a larger time range for a Feed recovery, please reach out to your dedicated Customer Success Manager or support@launchmetrics.com for more information. Below are the time ranges available for these recoveries performed by Launchmetrics administrators:

• Print media mentions can be recovered dating back to January 2018, but depends most on the start date of when Launchmetrics has monitored a particular brand. This date can vary, so please reach out to your dedicated Customer Success Manager or support@launchmetrics.com for more information.
• Online media mentions can be recovered dating back 24 months from the time of recovery.
• Social media mentions can be recovered dating back 13 months from the time of recovery.

How frequently is data being updated?

Online & Social media data is continuously being monitored and updated every hour within Feed results.

Print media data will face more of a delay due to high value qualitative analysis thanks to Launchmetrics advanced data enrichments by brand, products, events, people and MIV valuations. The below grid outlines the Country and priority timings after receipt of Print hard copies. You can see up to the minute status of Print delivery timings here. Users can always expect all Print results from the previous month, available in Discover by the 15th day of the current month. Please reach out to your dedicated Customer Success Manager or support@launchmetrics.com for more information.

What is Media Impact Value?

Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. At Launchmetrics, our methodology is built on more than 15 years of experience, working with and for Fashion, Luxury and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

MIV and Media Impact Value are both registered trademarks in the U.S. and in the European Union. The MIV and Media Impact Value trademarks are owned by Launchmetrics.

How is Media Impact Value calculated for Print?

Launchmetrics uses an advertising value equivalent for print. We rely on publicly available official media rate cards which are updated annually and are multiplied by page occupation preset values which depend not only on space occupied and visibility, but also on the presence or not of a predominant sector such as Fashion or Beauty. 

How can I find out when a Magazine will be available in Discover? 

You can check the status of a magazine by navigating to the “Print Timings” drops down menu, located in your username drop down menu. Followed by selecting the country and magazine name. 

Where can I find the latest information on Print sources that are monitored?

Launchmetrics Print coverage extends to 47 countries with over 2.3k core magazine titles and magazine, and over 8K print supplements. Please reach out to your dedicated Customer Success Manager or support@launchmetrics.com to inquire further about which Print sources are monitored.

How can I check if a Print placement is currently in Discover?

Users can take advantage of our Print Timings dashboard which can be accessed here.  Simply enter in the Country and Magazine which you are looking for, and use the “Check the availability” section to review the latest status of the magazine. When you see status, “Available in Discover”, you can expect that magazine's Print placement to be available within Feed results. If you do not see the result, please reach out to support@launchmetrics.com for further support.

What is the difference between Integration and Publication Date?

• Publication Date - article's official release date in media (cover date for print)
• Integration Date - article's integration date into Discover (can be before or after cover date for print)

How often is Print data added into Discover?

Print media data will continuously be added to Discover but some sources may take longer due to high value qualitative analysis thanks to Launchmetrics advanced data enrichments by brand, products, events, people and MIV valuations. The below grid outlines the Country and priority timings after receipt of Print hard copies. You can see up to the minute status of Print delivery timings here. Users can always expect all Print results from the previous month, available in Discover by the 15th day of the current month. Please reach out to your dedicated Customer Success Manager or support@launchmetrics.com for more information.

How is Reach defined for Print?

Reach for Print is based on the Circulation figures provided within publication media kits. 

How are Category & Product values determined?

For Print Media results only, users can find Category (i.e. "Clothing") and Product (i.e. "Women's Bags", “Womenswear”, “Menswear”, “Economic news Clothing"), details within their Feed results and Report exports. These labels are assigned manually by our Launchmetrics Data Operations team. More exact Product Name labeling (i.e. "Peekaboo Bag" or “Baguette Bag”) can be included as paid-add on. If you are interested in this additional Product Name detailing for your brand, please reach out to your Customer Success Manager. 

What is a Placement versus a Reference?

A print ‘Placement’ is a single article collected by Launchmetrics which is added to it's respective Print Feed. A ‘Reference’ is a unique product type image or brand mention within an article. For example, a brand that is featured on 1 page with 4 unique product types (Watch, Bag, Dress, Shoe, etc.) will be considered as having 1 Placement, and 4 References. When generating ‘Campaign’ or ‘Periodic’ Reports, print totals will be summed by Placements, whereas when generating ‘Data’ Reports all References will be displayed. 

How is Media Impact Value calculated for Online?

Calculating Media Impact Value for Online medias takes into account a number of value, source, and content based factors. Value based factors include an estimate of root advertising value equivalent (AVE) based on advertising rates from the top 5000 industry sources, along with audience numbers using SimilarWeb. Source based factors include a medias relevancy to the Fashion, Luxury, Cosmetics industry. Content based factors include the length of the article, presence of visual assets, and the number of occurrences of the brand name and distribution of brand occurrences. 

Where can I find the latest information on Online media sources that are monitored?

Launchmetrics Online coverage extends to nearly 40k+ websites and blogs, making it challenging to share an exact list of all media sources that are monitored. If users are interested in checking if an Online media is available, we encourage you to reach out to your local Customer Success Manager or support@launchmetrics.com with a list of which medias you would like to check, and our team will be happy to look into that for you. 

How are Online mentions captured into Discover?

Online mention results are captured into Discover based on the keyword expressions that are setup within Online Feeds on your site. Depending on the exact keywords which have been setup, this is what Discover will base it's results coverage on. This means that it is very important for users to understand how to manage their Online Feeds and make sure that the exact keyword phrases which pertain to your monitoring topics are present. 

It can be possible for results to be omitted simply because of an Online Feed did not have the correct keyword expressions setup. Please reach out to your local Customer Success Manager or support@launchmetrics.com if you have any questions on setting up an Online Feed or if you would like to ensure that the best possible keyword expressions are setup. 

How can I check if an Online mention is in Discover?

Online mentions can be checked by looking for the result directly within the Feeds section of Discover.
Users can filter by specific Date Ranges, and use the Media filter to look directly for a media which you expect a result. In addition, users can also attempt to Insert Content by clicking on the gear icon within the Feeds section. This will allow you to copy and paste the media URL and Discover will be able to confirm either:

• The mention already exists within Feeds
• The mention is able to be added to Feeds
• The mention is from a media which we do not monitor. Users have the ability to report the missing media to our Data Operations team, or manually insert the media details. 

How often is Online data updated?

Online media mentions are continuously being monitored and updated within Discover Feeds every hour. 

How is potential Reach defined for Online?

Potential Reach for Online media is defined as the ‘Monthly Unique Visitors' count. If needed, ‘Monthly Visits’ information is available within the Data Excel Reports. 

Audience metrics are identified through our data partnership with SimilarWeb. Our coverage is UTF-8 Compliant, which allows us to crawl websites in any language, including non-latin Languages. 

The reach data is updated every two months for higher tier medias and every three months for the rest of our online panel.

Why can't I run reports on my Online Feed?

In most instances, it's likely you just need to select your Brand! This is located above your feeds. Once you have selected your Brand your Online options should be available. If this doesn't solve your issue please reach out to our Support team! (support@launchmetrics.com).

To find out more about Branded MIV for Online  >> Click here<< 

How do we calculate Media Impact Value for Social Media?

Calculating Media Impact Value for Social medias takes into account a number of value, source, and content based factors. Value based factors include an estimate of influencer costs based on over 15 years of campaign data within the FLB industry, Source based factors include audience quality, voice authority, and voice type (meaning a post from a brand's owned media may drive less MIV compared to a post from an influencer). Content based factors include content performance, quality, and format each specifically weighted based on the social media platform. For example, audience is weighted more heavily on Instagram, while views are weighted more heavily on TikTok due to the platform's algorithm-based discovery experience. 

Where can I find the latest information on Social Profiles we cover?

Launchmetrics Social coverage includes: Instagram, Facebook, Youtube, TikTok, Twitter, Weibo, WeChat, RED, Douyin, Bilibili

Launchmetrics Social coverage extends to over 954k+ social accounts, making it challenging to share an exact list of all social profiles that are monitored. If users are interested in checking if a Social profile is available, we encourage you to reach out to your local Customer Success Manager or support@launchmetrics.com with a list of which profiles you would like to check, and our team will be happy to look into that for you. 

How are Social mentions captured into Discover?

Social mention results are captured into Discover based on the keyword expressions that are setup within Social Feeds on your site. Depending on the exact keywords which have been setup, such as @Mention profiles, Hashtags, and text, this is what Discover will base it's results coverage on. This means that it is very important for users to understand how to manage their Social Feeds and make sure that the exact expressions which pertain to your monitoring topics are present. 

It can be possible for results to be omitted simply because of a Social Feed did not have the correct expressions setup. Please reach out to your local Customer Success Manager or support@launchmetrics.com if you have any questions on setting up a Social Feed or if you would like to ensure that the best possible keyword expressions are setup. 

How can I check if a Social Mention is in Discover?

Social mentions can be checked by looking for the result directly within the Feeds section of Discover.
Users can filter by specific Date Ranges, social channels, and use the Search bar to search for the social account name to find an expected result. In addition, users can also attempt to Insert Content by clicking on the gear icon within the Feeds section. This will allow you to copy and paste the media URL and Discover will be able to confirm either:

• The mention already exists within Feeds
• The mention is able to be added to Feeds
• The mention is from a media which we do not monitor. Users have the ability to manually insert the social content details. 

How often are Social Post and Profiles updated?

Social posts update frequency includes:

• Instagram: 2x Daily
• Facebook: 1x Daily
• Youtube: 4x Daily
• TikTok: 1x Daily
• Twitter: 2x Daily
• Weibo: 2x Daily
• WeChat: 2x Daily
• RED: 2x Daily
• Douyin: 2x Daily
• Bilibili: 2x Daily

The profile info is updated every 15 days for Facebook, every 30 days for TikTok and every 90 days for YouTube and Instagram. For Twitter, the relevant info is updated when retrieving the posts.

How often are Engagement metrics for Social posts updated?

Engagement update frequency includes: 
*D1 is the day of the publication of the post, D2 the next day after publication, etc.

• Instagram: D1, D2, D4 and D8
• Facebook: Every day for 10 Days
• Youtube: D1, D2, D8, and D30
• TikTok: Every day for 30 Days
• Twitter: D1, D2, D4 and D8
• Weibo: D1, D2, D3, D5, D10 and D15
• WeChat: D1, D2, D3, D5, D10 and D15
• RED: D1, D2, D3, D5, D10, D15, D22 and D30
• Douyin: D1, D2, D3, D5, D10 and D15
• Bilibili: D1, D2, D3, D5, D10 and D15

How do we define potential Reach & Engagement for Social mentions?

Reach is defined as the follower or subscriber counts for a Social account.

Engagement is defined as:

• Instagram: Likes + Comments
• Twitter: Likes + Shares
• Youtube: Likes + Comments
• Facebooks: Likes + Shares + Comments
• TikTok: Likes + Shares + Comments
• Weibo: Likes + Shares + Comments
• WeChat: Likes + Wows
• RED: Likes + Favorites + Comments
• Douyin: Likes + Shares + Comments
• Bilibili: Likes + Shares + Comments + Coins + Bullet + Favorites

If an influencer uploads a post to Instagram and tags another influencer. Will the post show twice in my Discover from both influencer's profiles? 

No. if an influencer "tags" another profile, or makes them a contributor to a post, the post will only show once in Discover under the original influencer that posts. 

For example in the below example post, you'll see Jazz Osmann has uploaded a post and tagged Francesco Gardinn. In Discover you would only see this post once under the influencer Jazz Osmann.

Does Launchmetrics track X.com?

Twitter/X did a change on the supported URL format, after which all twitter.com URLs now redirect to X.com URLs. We have adapted the backend to this change, also in case older URLs become invalid at some point.

All Twitter/X documents URLs with published date after July 1st, 2024 will have the new x.com domain
All tweets with published date after July 1st, 2024, can be searched using URLs from both domains (twitter.com and x.com)
Tweets with published date before July 1st, 2023 can be searched by URL only using the old domain (twitter.com)

How do I review my daily mention results?

Mention results are found within the Feeds section of Discover. The results that are present are based on the ‘Feed' keyword expressions that have been setup within Focuses. Results can be found using the Search bar or one of the many filters available such as Channel, Media, Event, and Location. 

Another method of receiving daily mention alerts is to setup Newsletters which will email directly any mention results directly to your inbox. 

What should I do if I cannot find a mention in Discover?

If you cannot find a potential Online & Social mention result within Discover, click on the gear icon within the Feeds section to attempt to ‘Insert Content’. This option allows you to enter the Online or Social URL of the mention and Discover will confirm if the Mention already exists in Feeds or is available to add directly to your results. In the event that Launchmetrics does not track the Online media or Social profile, users will have the ability to manually insert content details and report the media as missing.

If you cannot find a potential Print mention result, please check the Print Timings dashboard to search for the publication and view the availability status. As Launchmetrics has varying priorities and timings for print publications, it is possible that the result is just not available yet in Discover, or the publication is not one that Launchmetrics currently monitors. 

If you have further questions on a particular mention, we encourage you to reach out to support@launchmetrics.com and our team will be happy to look into the mention.

Can mentions be manually inserted? How can I check if a mention has been manually inserted?

Yes! Mentions can be manually inserted into Discover by using the gear icon and clicking on ‘Insert Content’. 

Mentions that have been added manually to a Discover Feed will show a hand icon in the right corner of the mention, denoting that the mention has been manually added. The date, time, and user name who inserted the mention will be displayed.

Can articles and placements be removed/deleted, and will this impact all Focuses and Feeds? 

Yes, mentions can be removed directly from the Feeds section. Mentions can be removed by clicking the X icon in the upper-right corner of the mention result.

If deleted, the mention will be removed from all Focuses and Feeds where the result existed. There is no undo button for this action, and results must be manually inserted back into Feeds if accidentally removed.

Can I exclude Media Sources from my coverage?

Yes, within any Online, Social, or Print Feed setup, users have ability to set Source Specifications and select sources which you would like to not be included within Feed results. This is an excellent way to exclude results and noise from media's which are not relevant to your monitoring efforts. Simply enter in the media name within the “AND NOT” published by filter. 

User can also set specific medias which you will only receive mentions from when using the “AND” published by option. This is an excellent way to only see results from media's and reading lists which are relevant to your monitoring efforts.

Can I duplicate an existing Feed?

Yes, within any Online, Social, or Print Feed setup, users have the ability to Duplicate Feed and add it either to the current Focus or another Focus present on your site. 

Duplicating Feeds is a great solution for saving time and maintaining query setups, across multiple Focuses and Feeds. A typical use case for Duplicating Feeds is when the query setup needs to remain consistent but Location filters need to be adjusted.

How do I search for a mention result?

Mention results can be search for by using the Search bar within Feeds, as well as, by using relevant filters such as Date Range, Media, Event, and more.

When using the Search bar, boolean phrases such as “AND” or “OR” can be used. For example, the search of [“Fendi” AND “Paris Fashion Week”] will show only results that include both the expressions Fendi and Paris Fashion Week. The example search of ["Fendi" OR “Paris Fashion Week”] will include results that contain either Fendi or Paris Fashion Week and the results may not necessarily contain both expressions. 

What are the Sort By options?

Mention results for a set Date Range, can be sorted by:

• Reach/Subscribers
• Engagement
• MIV
• Publication Date - article's official release date in media (cover date for print)
• Integration Date - article's integration date into Discover (can be before or after cover date for print)
• Relevance - if using the Search bar and including “OR” statements, using the Relevance sort will attempt to show results first that include all of the keywords listed. For example, searching ["Fendi" OR “Paris Fashion Week”] will show the results that contain both Fendi and Paris Fashion Week at the top of your search results, and will progressively show fewer results that contain both the expressions together.

Can reports be exported from Feeds section?

Results found within Feeds can be exported directly to a Data Excel report format.

Simply click the “Export to Excel” option within Feeds to export all of the total results of your current search. Only the amount of results in the Display count will be exported, so make sure to apply the correct filters you are looking to export prior to clicking “Export to Excel”. In the example below, 4,230 results would be exported to Excel.

At the time of this writing, please not a maximum of 5 Feeds with up to 20k placements each will be able to be downloaded. Please refine your search if you don't receive the expected results. 

What is Tagging, and what can I tag?

Tagging is a method of applying a custom label directly to any Online, Social, or Print mention result in order to generate more precise reports on isolated coverage.

By clicking on your site name in the top right corner you will see the option of “Manage tags”.

This option allows users to create Topics and the relevant Tags per topic. Examples of Topics may include “Products” or “Celebrities” and the relevant Tag example could be the name of any latest product release or celebrity wearings. 

Once Topics & Tags have been setup, within Feed results, uses can select and Tag their relevant results. 

Users can then generate Reports specifically on the mentions that have only been Tagged. 

This is the perfect way to report on isolated products or celebrities, while reducing the amount of new Feeds that could be created.

Is there a limit to the amount of mention results that can be monitored?

Mentions results will be limited to the amount that has been contractually agreed upon with Launchmetrics. 

How can I review competitor mention results?

Reviewing competitor mention and data is best completed using Launchmetrics Insights solution, which is meant for brand benchmarking and competitor analysis. For more information on Insights, please reach out to your dedicated Customer Success Manager or support@launchmetrics.com. 

Will results in my Newsletter differ from Feeds and Reports?

No. The results that are populated with Newsletters will be the same results that are found within Feeds and generated Reports.

How many Newsletters can be created?

There are no limits to the amount of Newsletters that can be created.

How many email addresses can a Newsletter be sent to?

Newsletters can be sent to an unlimited amount of email addresses. 

Can Newsletter design be customized to include my own brand fonts?

The only branding available within Newsletters is the ability to enter a brand's Facebook page URL. This will display the Facebook profile picture within the Newsletter header.

How often can Newsletters be sent?

Newsletters can be sent Daily, or on specific Days of the Week. Newsletters can be setup to be sent every 15 minutes.

Can Newsletters be edited prior to being sent to email list? 

Yes, using the Design type “Digest” with Deliver Mode “Supervised” will allow users to select 1 “Email Editor” who will receive the Newsletters first, and can make any necessary edits to the Newsletter. Once the “Email Editors” determines that the Newsletter is “Perfect”, it will be sent out to the rest of the Email addresses that are meant to receive. 

How many results can be included within Newsletters?

Within Newsletters, up to 25 results will be populated per Online, Social, and Print Channel configured in the Newsletter.

What type of Report formats can be generated?

There are 4 types of Reports that can be generated in 3 different formats:

• Coverage Book - This report is a sharable URL format.
• Data - This report is an Excel format.
• Campaign & Periodic - These reports are in PowerPoint format.

Can Report designs be customized to include my own brand fonts?

Unfortunately, generated Reports are not able to be customized to include own brand fonts and styles. When a Campaign or Periodic report is generated, users are able to make any edits needed to the PowerPoint report format. 

Why is the Print Placement count fewer in Campaign and Periodic Reports compared to Data Report and Feed results?

Within Campaign and Periodic reports, users may find the Print result count is lower than when compared to Data reports and Feed results. This is because within Data and Feed results all Print References will be visible, whereas Campaign and Periodic Reports results will sum and display Placements.

A print ‘Placement’ is a single article collected by Launchmetrics which is added to its respective Print Feed. A ‘Reference’ is a product picture or brand mention within an article and can be composed of one or several references. For example, a brand that is featured on 1 page with 3 unique products will be considered as having 1 Placement, and 3 References. When generating ‘Campaign’ or ‘Periodic’ Reports, print totals will be summed by Placements, whereas when generating ‘Data’ Reports all References will be displayed. 

Within Campaign or Periodic Reports, why is an Online clipping blocked?

It can be possible for Online articles that are blocked by pay-walls to not to be shown in the clipping section of PowerPoint reports as expected. If this situation does arise, we encourage users to simply go to the Online URL and attempt to screenshot the article and paste within the PowerPoint on their own. 

Can Periodic Reports be measured Year Over Year (YoY)?

Unfortunately, Periodic Reports can only be measured Month or Quarterly. If a Yearly comparison is needed, we recommend to generate 2 Campaign Reports for the given time frame and compare. 

Can Launchmetrics share raw data to external business intelligence tools?

Yes, Launchmetrics can provide access to raw data via an AWS S3 bucket. For more information, please reach out to your dedicated Customer Success Manager or support@launchmetrics.com.

Can Reports be sent automatically to my team?

Unfortunately, Reports cannot be automatically generated and distributed to team members. Reports must manually be exported direclty from Discover.

Can a non-MIV methodology be added to Discover?

Media Impact Value is the only standard of measurement that will be available in Discover. If you need to use your own formula, you can use the Data report to export raw data to Excel and use however needed.

Why are my reach results higher in the Data report compared to my campaign report?Panel content