➯ Editorials: all pages edited by the members of the magazine (cover page, table of content, matters, shootings and articles) and focused on different industries and topics.
These pages are NOT paid by brands. 

➯ Advertorials: all pages with an editorial structure but a content driven by the brand in order to promote itself or one of its products. These pages are paid by brands and can be identified through some specific keywords and formula such as “advertorial”, “advert”, “sponsored by”, “promotion”, etc 

➯ Advertising: all pages containing contents created and provided directly by the brands in order to promote and maximise the visibility to specific products or services belonging to the brand itself 
These pages are paid by brands.