What is the Launchmetrics Online Media scoring system and why is it important?
The Launchmetrics online media scoring system is one of the media authority factors of the Online MIV formula along with the media type and the FLB focus. It's a quantitative value established manually by our team of experts and assigned to each media outlet in our panel, aimed at assessing 2 elements to attribute the quality of the source in an FLB context.
- Overall user experience on the website. For example, a crowded homepage would reduce quality score.
- The authenticity and trustworthyness of the content published.
- The Authority of the source.
2. The topic adherence can be Low or High. The goal is to evaluate how relevant the audience and the intent of the media are for FLB brands:
- High topic adherence: Fashion, Beauty, Watches, Jewelry, Decor, Lifestyle, Travel
- Low topic adherence: Generalist, Celebrities, Sport, Entertainment, Business, Technology, Institution, Food, Video Games, Automotive/Boats, Spirits & Wines, Other.
Quality score |
Topic Adherence |
MIV Adjustment |
Example |
1 |
Low |
Big Malus |
Daily Mail |
2 |
Low |
Moderate Malus |
People |
3 |
Low |
Minor Adjustment |
The New York Times |
1 |
High |
Moderate Malus |
She Finds |
2 |
High |
No Adjustment |
Sheerluxe |
3 |
High |
Big Bonus |
Vogue |
The primary use of this score is to adjust the MIV of articles from the given source in order to better reflect the impact they generate for our customers and their competitors.