✨ New! Instagram Stories Always On Tracking through our Curated Panel

Discover can now include always-on Instagram Stories coverage across a Launchmetrics-owned panel of ~12,500 curated top Voices — no watchlist required. Every Story that mentions your brand (or competitors!) is folded automatically into your existing social feeds, the same way your post coverage already is.

🎯 Why This Matters

Until now, Stories coverage only existed for the accounts you thought to add yourself through our campaign tracking add on. There was no way to see how your brand's Stories presence compared to competitors across the wider industry.

With this release, you can get industry-wide Stories benchmarking built into the reporting you already trust, closing a long-standing gap in Voice monitoring (that no other provider do!).

✅ What's New

1. IG stories captured for a curated list of Voices 

Launchmetrics will now continuously monitors ~12,500 top Voices — media, influencers, and celebrities (no brands!) across Fashion, Lifestyle, and Beauty — for Instagram Stories. Those Voices represent more than 75% of Industry MIV coming from posts & reels. 

IG Stories Panel split by Voice type

Zero set up is needed, the list of Voices is fixed by Launchmetrics and will be updated twice a year as part of the Data updates (January and July).

Stories are captured twice a day starting October 1st, 2026. No recoveries are possible before that date.

2. Stories integrated in any Analysis done in Discover

Stories published by this panel of Voices and mentioning your brand flow directly into your existing (benchmark) analysis. Each stories get enriched with the brand mentioned in its caption, its MIV, estimated impressions as well as the usual metadata (voice, voice type, date, reach, etc) and of course you also get access (forever!) to the image or video asset.

In the advanced report, you can now group by post type to isolate results from IG stories.

Advanced reports grouped by post type

Coming next : a filter will be available in all Discover pages to filter on stories only. In the meantime you can past this in the search

   urls.url:*instagram.com\/stories\/*

🚀 How to get this ?

This is a paid add on. Contact your CSM for more info.