✨ New Filters: Brand & Industry

You can now explore and refine your feed results even further with two new filters: Brand and Industry.

These filters help you focus on the placements that matter most — whether you're tracking competitor activity, monitoring multi-brand portfolios, or diving into specific verticals like beauty, fashion, or wine & spirits.

🔍 What’s New?

✅ Brand Filter

• Select one or more tracked brands
• Use AND/OR logic to adjust results to your needs
• Filtered results update dynamically, including MIV calculations
• Perfect for comparing or isolating brand visibility
• 📈 This also impacts your exports and reports, displaying Brand-specific MIV

Want to know how we track brands with AI? Head over here.
 

✅ Industry Filter

• Find placements by industry category, including:
  • Fashion
  • Beauty
  • Home & Design
  • Eyewear
  • Jewelry
  • Watches
  • Wine & Spirits
  • Hospitality
  • Others
• Filter based on context detected per placement
• Example: Dior + Beauty returns placements mentioning Dior in a beauty context

Here is a visualization of both filters working in tandem:

💾 Save Your Filters

Both Brand and Industry filters can be:

• Combined with other filters (channel type, geography, etc.)
• Saved as part of a Saved Filter configuration for easy reuse in reports

✅ Why This Matters

• 🎯 Target your Discover results with more precision
• 📈 Improve reporting accuracy by filtering brand content by industry context
• 🔁 Easily reuse configurations across teams and campaigns

⚙️ Feed Set Up: Collecting only the content of a Brand + Industry

• Previously, specific queries could be set up to track only the content of “Dior Beauty”, for instance
• Now, thanks to our AI-Powered Brand and Industry Detection, we can more accurately detect the Brands mentioned on every placement, and the industry mentioned for each Brand
• This can be used to set up any Discover Feed
• NEW! A combination of Industry filters can be applied. Dior + Fashion & Jewelry for instance in the GIF below. This will collect all of Dior's beauty mentions and all of Dior's jewelry mentions.