Beauty brands, whether focused on a single category (e.g., Caudalie: Skincare) or spanning multiple categories (e.g., Clarins: Makeup, Skincare), need precise tools to benchmark their performance and understand their positioning across these verticals.
The Beauty Categories feature empowers brands to analyze their data with the right level of granularity, offering valuable insights into specific beauty segments for both their own brand and competitors.
This enrichment is now available for all beauty brands within Launchmetrics’ coverage on both Discover and Insights.
How does it work?
Powered by AI, Launchmetrics’ model classifies documents based on the beauty categories they reference. The classification includes five categories: Haircare, Fragrance, Makeup, Skincare, and Other.
The model uses contextual data from text or audio-to-text conversions for videos to assign categories. A document can be labeled with one or multiple categories and may reference one or several brands.
Key Features
Applicable Brands: all Beauty brands in coverage
Channel Coverage: Online, Instagram, Facebook, X, YouTube, Tiktok, WeChat, Weibo, Douyin, RED, Bilibili
Supported Languages: 104 languages
Voices Analyzed: Media, Influencers, Celebrities, Partners, Owned Media
Data Synchronisation: Placements are displayed in platforms immediately
How can you use this data enrichment?
Both Discover and Insights platforms are enhanced with this feature, enabling seamless filtering and access to relevant data.
- Discover
Locate the Beauty Categories under “Topics and Tags” to refine your search. These tags are read only and can not be edited.
- Insights
Use the category filter to group and consolidate your analysis by specific Beauty Categories.
Ready to Activate?
Contact your CSM for pricing details and to enable this feature in your platforms.
Unlock the potential of Beauty Categories today to gain deeper insights into your brand’s performance and competitive positioning.