How to Use Analyze Coverage in Discover
The Analyze Coverage feature lets you get an AI-powered qualitative analysis of your Discover feed in one click. Instead of reading through dozens of placements manually, you get an executive summary, recurring themes, and strategic follow-up questions, all grounded in the actual content of your feed.
📌 This feature is currently in alpha and available to selected accounts only. If you'd like access, reach out to your Customer Success Manager.
🔄 If you previously had a ⚡ lightning bolt icon on your feed for AI analysis, it has been replaced by the new ✨ Analyze Coverage button in the top-right corner of your feed, next to "Create Reports."
🚀 Getting Started
Step 1: Open a Feed in Discover
Navigate to any feed in Discover. The ✨ Analyze Coverage button appears in the top-right area of your feed view, next to the "+ Create Reports" button.
Step 2: Trigger the Analysis
Click ✨ Analyze Coverage. A side panel opens on the right and the AI begins analyzing a sample of placements from your current feed (respecting your active filters and date range).
The analysis takes a few seconds. You'll see a loading state while the AI processes your content.
Step 3: Read the Executive Summary
The first thing you'll see is a summary of your feed: 2 to 4 concise bullet points highlighting the most important coverage patterns, with citations linking back to specific placements.
Each citation shows the voice name and links directly to the original placement, so you can verify and dig deeper.
🎯 Exploring Themes
Below the summary, the widget surfaces 4 to 5 recurring themes detected across your placements.
Each theme includes:
- A short, descriptive name (e.g. "Technological Innovation in Craftsmanship")
- A one-line recap
- A frequency score indicating how dominant the theme is across your feed
Click on any theme to expand its details: a longer description of the theme, its positioning impact, and the specific placements (with citations) that support it.
💡 Follow-Up Questions
The widget also generates 3 strategic follow-up questions based on your feed data. These are designed to surface blind spots and angles you might not have considered: things a strategy analyst sitting next to you would point out.
Each question comes with a grounded answer citing specific placements. Click on a question to see the full answer and sources.
👍 Giving Feedback
At the bottom of the analysis, you'll find thumbs up / thumbs down buttons. Your feedback helps us improve the quality of the AI analysis. Please use them! It takes one second and makes a real difference.
✅ Tips for Best Results
- Use filters first. The AI analyzes your current feed as filtered. Narrowing down to a specific brand, date range, or voice type will give you more focused and relevant results.
- Works across all document types. The widget processes online, social, and print placements.
- Language-aware. The analysis adapts to the language of your content and your user settings.
💬 Have questions or feedback? Reach out to your Customer Success Manager or drop a note in the widget's feedback section.