Introduction

The new Voices tab in the Contacts section provides access to an overview of the Launchmetrics Voices list. This feature allows you to manage these Voices according to your strategic goals. With the Voice List, you will be able to:

Discover new voices by:

• Identifying them through simple search actions and smart filtering
• Evaluating them using powerful, industry-standard data
• Validating and easily comparing them

Manage your active voices by:

• Evaluating the performance of activated voices and comparing them with your competitors' activations.
• Monitoring their activities effortlessly.
• Managing and enhancing your relationships with them.

Below you will find what this page includes and how to use it.

Page Layout

As its name suggests, the Voices List is a list of voices displaying information about each one and offering you the opportunity to understand which ones are having more impact.

Let's take a look together at the different parts of the list:

The body of the page consists of the list of Voices for which all the data will be described later.

In the top right corner, you will find the pagination block. This allows you to navigate through the list and choose how many voices you want to display on a single screen.

On the top of the page you'll find the filters, allowing you to narrow down some Voices depending on your use case and desired output.

Page Data

About the profiles

For each profile (like a media outlet, brand, or influencer), we show some basic information:

Name: This is the official name of the media, brand, or influencer. For media and brands, we also include the country they come from.

Type: There are four types of profiles we track:

• Media: Websites that publish news or articles (e.g. The New York Times). Blogs are also included, unless it’s just a personal blog without social media.
• Brand: A company or product name, like Gucci or Prada.
• Influencer: Someone active on social media who can affect how people think about or buy products (e.g. Chiara Ferragni, Kim Kardashian).
• Celebrity: Well-known people from outside fashion/beauty—like athletes, actors, or musicians (e.g. Rihanna, Michael Jordan).

Country:

• For media and brands: we show their country of origin or where their headquarters are.
• For influencers: we use their nationality.

Channels: We list all the platforms or sources where this person or brand appears (e.g. Instagram, websites, etc.).

How to navigate

You can browse the Voice list by scrolling or using the pagination tool to choose how many profiles you see per page, or jump to a specific page. Since only part of the list loads at a time, using filters can help you find specific Voices faster.

Each Voice includes clickable links to all their available channels (like Instagram or websites), and if there are multiple accounts, you can explore each one individually by opening them in a new tab.

If you are looking for someone specific you can use the search bar at the top left to find Voices by name.

You can also refine your search even further by using filters to find influencers by specific time periods, locations, or channels!