This is a auto-generated Article of all your definitions within the glossary.
Glossary
This is a auto-generated Article of all your definitions within the glossary.
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approach
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End Of Life
End of Life Samples are those which have had their 'Sample Status' marked as: Sold Written-Off Gifted Returned to Vendor Sent to Archive These samples are considered "End of Life", because when marked as the above statuses, the sample will be removed from the Inventory 'Inventory Status' and will only be able to be found within the 'Send-Out Report'. In most situations, samples with the above statues, are samples that are no longer in use.
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EOL
"End of Life" When a sample gets archived, returned to vendor, lost, sold, gifted. Essentially, it's no longer in active inventory to be sent out.
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Event
An event refers to significant industry-wide occurrences that have a broad impact on the fashion, beauty, or luxury sectors, such as the Met Gala, New York Fashion Week or similar high-profile occasions. These events are widely recognized across the industry and involve multiple brands or participants. In contrast, brand-specific activities, such as individual store openings or product launches, do not qualify as events under this definition.
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External RFID
A field for storing RFID/EPC number of an individual inventory sample.
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Feed
A collector of placements for a specific channel type (print, online or social) that automatically finds all placements that match a query. Upon creation or editing, users can also recover placements that matched the feed definition in the past.
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Gateway
On Samples, it is the mechanism that allows sample data to be shared between departments and between customer sites.
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Handoff
A Send Out who's samples, upon creation, is immediately received into another department.
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intelligently connected
This means users will only see categories, contact types, or contact groups used in the department they've selected.
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KOL
influencers — known locally in China as Key Opinion Leader (KOLs)
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Master List
A customer's global sample catalogue
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Media Impact Value
Media Impact Value allows brands to assign a monetary value to every post or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. At Launchmetrics, our methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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MISA
Measure the Impact of Samples Activation
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Opportunity Details
Choose your opportunity type to fill in key information about your opportunity. For example, the photographer, the stylist, the model, or the celebrity are the information you usually get when you receive a request. They are also information mentioned by the Targeted Voice when the placement is out, making it easy to do the match and link MIV to your sample activations.
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Placement
Social media posts, media articles, or blog posts which mention the brand Online: Any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it is counted once. If it appears in different media, it can be counted several times. Social: Any post from YouTube, IG, FB, TW is counted as a placement. Print: Any article is a placement, which can contain several references.
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Placements
Social media posts, media articles, or blog posts which mention the brand Online: Any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it is counted once. If it appears in different media, it can be counted several times. Social: Any post from YouTube, IG, FB, TW is counted as a placement. Print: Any article is a placement, which can contain several references.
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Potential Reach
Potential reach is the sum of the potential audience of each unique source over the period analyzed. Print: the potential audience is the maximum circulation over a chosen period (number of issues printed). It differs from the number of issues sold (sometimes called paid circulation). We do not use readership even though magazines are read by several people because those are less accurate estimates (often inflated by the media). Online: calculated based-on monthly unique visitors obtained through SimilarWeb. Social: relies on followers for Instagram and Twitter, fans for Facebook and Chinese platforms (except Wechat which uses an extrapolation of views), and subscribers for YouTube. Note : For online "portals" and "search engines", we apply a correction to remove the traffic not coming to access content but to use the search engine instead.
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Pro Forma Invoice
Document generated when send out is of type purchase
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Samples Mobile App
Launchmetrics' mobile app for Samples, available in the Apple app store
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Sample Workflow Status
Sample workflow status is a standard field allows you to track the status of their sample in its design process so that you know to do certain key actions such as reprinting the barcode label or sending it to a vendor or to archive.
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Tenant
An application instance that is completely isolated. Each Tenant has an individual datastore and list of allowed users. In simple terms, a tenant is your Launchmetrics website. E.G "Osman.launchmetrics.com" , "Designer.launchmetrics.com".
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User
A combination of an email and a password, or a Single Sign-On authorised user. The credentials can be shared between Discover and Insights. Users may have different roles, with different features and data access.