Insights Release / October 31st, 2022

Written by Mathilde Gomez

Last published at: January 12th, 2023

🗓 Released on October 31st

✅ DMR Print data migration completed

Launchmetrics solutions now have one consolidated Print media reading list

  • Clients will benefit from a 56% overall increase in Print publications. 
  • 910 new titles have been added, including 100+ top global newspapers and 11 new countries. 
  • APAC Region is the one where coverage has increased the most due to the migration
  • Timings of delivery will improve, in particular for APAC and Middle East
  • On average, Media Impact Value will grow due to both panel size increase and methodology changes.
  • Overall page occupation will tend to grow
  • EMEA Region is impacted in terms of MIV growth mostly due to Italian Print Media now using Gross Economic Value for its advertising rates. 
  • Beauty is the most impacted industry, alongside Jewelry & Watches.


Read full details about the migration and changes here