🗓 released October 31st
✅ DMR Print data migration completed
Launchmetrics solutions now have one consolidated Print media reading list
- Clients will benefit from a 56% overall increase in Print publications.
- 910 new titles have been added, including 100+ top global newspapers and 11 new countries.
- APAC Region is the one where coverage has increased the most due to the migration
- Timings of delivery will improve, in particular for APAC and Middle East
Print MIV methodology updated
- On average, Media Impact Value will grow due to both panel size increase and methodology changes.
- Overall page occupation will tend to grow
- EMEA Region is impacted in terms of MIV growth mostly due to Italian Print Media now using Gross Economic Value for its advertising rates.
- Beauty is the most impacted industry, alongside Jewelry & Watches.
Read full details about the migration and changes here